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Today, I’m talking with Adam Landrum, an entrepreneur turned executive coach who found renewed clarity and direction after turning 50.
Adam spent more than two decades building and running an advertising agency before selling his business around his 50th birthday and stepping fully into coaching instead.
What followed was not retirement, but a purposeful pivot that aligned his work with who he is and what matters most to him.
In our conversation, Adam shares what he learned about purpose, identity and courage during this transition. Here are a few key takeaways you’ll hear in this episode.
- First, Adam explains why purpose is not a mysterious concept that has to be discovered from scratch. Rather it is something most people already know deep down and simply need to uncover.
- Second, he talks about why so many men struggle in their 50s and beyond. It is not because they lack opportunity, but because fear of failure and fear of judgment hold them back.
- Third, Adam describes how meaning often can be found by reshaping what you are already doing, rather than completely blowing up your career or life.
- Finally, he shares why slowing down, letting go of identity tied to work, and becoming more comfortable in your own skin are some of the biggest and most surprising rewards of life after 50.
Adam founded Made to Matter and, as an executive coach, he works works primarily with entrepreneurs and individuals navigating the second half of life.
What stood out to me in this conversation is Adam’s belief that purpose does not require changing the world. Instead, it starts with changing YOUR world, whether that’s your work, your family, your community or simply how you show up each day.
After turning 50, Adam found meaning in helping others get unstuck, clarify what matters most, and courageously pursue lives that feel aligned and fulfilling.
He believes the answers people are searching for are already inside them. Having the right coach and asking the right questions can unlock those answers.
If you’d like to learn more about Adam’s work, visit his website at www.madetomatter.coach where you can learn more about his coaching services, his podcast “Made to Matter,” and his book, “The Life That Matters Manifesto.” He is also available on LinkedIn.
That’s all for this week’s show. If you’d like to start living a more meaningful life, I encourage you to download our free guide to finding purpose, which is available at www.forwardfrom50.com.
Then, I’m happy to have a free brainstorming session with you to explore ideas about what you can do to give your life more meaning and purpose. You can schedule the complimentary session on the “Start Here” page at www.forwardfrom50.com.
Now is a great time to start planning for 2026 to be your best year ever by living with purpose, meaning and intention in the second half of your life.
If you buy Adam’s book from a link above, Forward From 50 may receive a small commission at no extra cost to you.
