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My guest today is Peter Behn, a 73-year-old entrepreneur who helps seasoned citizens turn their life experience into profitable coaching businesses through his company, WisdomWorks.
After a long career in sales, marketing and recruiting, Peter discovered firsthand how age discrimination limited opportunities for older professionals.
Rather than give up, he used his expertise to create a system that empowers people over 50 to thrive as business coaches and consultants.
Here are a few key takeaways from my conversation with Peter:
• First, age discrimination is real, but self-employment allows older professionals to control their destiny and put their wisdom to work.
• Second, coaching is a powerful way for people over 50 to combine their experience with a desire to serve others while earning a good income.
• Third, WisdomWorks offers a turnkey, “franchise-in-a-box” system complete with training, AI-powered software, scripts and marketing tools to help new coaches succeed quickly.
• Fourth, profit acceleration, not just revenue growth, is the goal in helping small businesses to identify overlooked opportunities to increase profitability.
• Finally, the greatest reward for Peter isn’t financial. It’s the satisfaction of helping others transform their lives and businesses.
What gives Peter Behn meaning and purpose after turning 70 is helping others discover their own potential.
Through WisdomWorks, he’s found a way to leverage decades of professional experience to guide new coaches in building profitable businesses that make a difference in their communities.
For Peter, the real joy comes from seeing clients experience those “aha” moments when they realize they can achieve financial freedom, stay mentally sharp and make an impact well past traditional retirement age.
Coaching keeps Peter engaged, using his creative abilities to stay connected to people who share his enthusiasm for lifelong learning.
To learn more about Peter’s work or explore how you can start your own coaching business, visit wisdomworkscoach.com/program-overview. There is a quick video on that page that gives visitors a better idea as to what his company is about.
Or, you can look for Peter on LinkedIn and Alignable under “WisdomWorks Coach.”
That’s all for this week’s show. If you’d like to start living a more meaningful life, I encourage you to download our free guide to finding purpose, which is available at www.forwardfrom50.com. I’ll have another inspirational interview on the next episode of the Forward From 50 podcast. Thanks for listening. If you like this show, please consider leaving a review wherever you download the episodes.
